BeeReward
Rewarded Ads for Web
Users choose the ad. Advertisers pay a premium. Everyone consents.
A rewarded ad is the only ad format a reader actually opts into. They tap, they watch fifteen seconds, and they get something they wanted — the rest of the article, the PDF, the calculator result. Advertisers pay multiples of display CPMs for that attention, because unlike every other format, they know it was given rather than taken.
Continue reading
Watch a 15-second ad to unlock the rest of this article. No account, no payment.
Playing
rewarded video
Continue without watching
eCPM · same reader, same page
- Opt-in rate
- 31%
- Completion
- 89%
- Session cap
- 1 of 2
- Declined → read on
- 69%
The problem
What this is costing you right now
Hard paywalls lose almost every Indian reader
Put a payment wall in front of an article and the overwhelming majority of Indian readers leave — not because the content is not worth it, but because a card-based subscription for one article is not a decision anyone makes.
Interstitials annoy everyone and risk your account
The usual alternative is an ad that appears whether you wanted it or not, covering the content you came for.
Premium value-exchange demand exists — almost nobody here taps it
Rewarded formats are a mature, well-funded category in mobile gaming, and the demand has moved to the web.
How it works
What BeeReward actually does
No black box. Here is the whole mechanism, step by step.
BeeReward — how it works
-
1
Pick a moment worth something to the reader
Not a random page break — a real value moment. "Read the full story", "Download the PDF", "See your calculator result", "Next chapter". The exchange only works if what is behind the gate is genuinely wanted.
-
2
The reader chooses
They see what is on offer and what it costs — a short ad — before anything plays. Nothing is forced, nothing autoplays, and there is always a visible way to decline.
-
3
A rewarded ad plays
Typically 15–30 seconds of video, served through Google Ad Manager rewarded slots and rewarded video demand via BeeBid. Because the impression is opted into and completed, it clears at a multiple of display rates.
-
4
The reward unlocks
On completion the gate opens and the reader gets exactly what was promised. If they abandon the ad partway, nothing unlocks and nothing is charged — the exchange either happens or it does not.
-
5
There is always another way through
A fallback path is required, not optional: a wait timer, a login, or simply continuing without the reward. A reader who refuses the ad must still be able to reach your content. That is both the policy position and the right one.
- User-initiated only never forced, never auto
- Fallback always exists cannot be configured off
- Multiples of display eCPM attention given, not taken
- Opt-in rate reported the honest health metric
In context
Where BeeReward sits on your page
Watch 15s to continue
or continue without watching
A gate on a real value moment — the rest of the story, a download, a calculator result — that the reader chooses to open.
There is always a visible way through without watching anything. That is a product rule, not a setting.
Specifications
Full technical specification
Publishers compare specifications, not adjectives. Everything is here, including what depends on partners we do not control.
Format & hard rules
| Format | Google rewarded web slots through Google Ad Manager, plus rewarded video demand through BeeBid. IAB TCF-compliant consent handling throughout. |
|---|---|
| Gate types | Content-continue (read the rest), file or download unlock, tool-result reveal, and chapter/next-episode for serialised content. |
| Hard rules | User-initiated only — never forced, never automatic. Per-session and frequency caps. A fallback path is mandatory and cannot be configured away. Clear pre-ad disclosure of what plays and what unlocks. These are enforced in the product, not left to your implementation discipline. |
Placement & caps
| Gate placement | Suggested from BeeLab read-depth data — the point where readers naturally start dropping off is where a gate performs, and it is different on every site. Guessing costs you both revenue and readers. |
|---|---|
| Caps | Maximum rewarded units per session, configurable, low by default. The format works because it is rare; a site that gates four moments per visit has built an interstitial with extra steps. |
| Reporting | Opt-in rate (how many chose to watch), completion rate, eCPM, and unlock conversion. Opt-in rate is the honest health metric: a low one means your gate is in the wrong place or the reward is not worth it. |
Reporting & fit
| Testing | Gate placement, reward wording and cap levels are all A/B testable through BeeLab, with bounce rate as a guardrail metric so a revenue win that costs audience gets killed automatically. |
|---|---|
| Content suitability | Best on long reads, serialised fiction, tools and calculators, and downloads. Poor on short news pieces, where there is nothing behind the gate worth fifteen seconds. We will tell you if your content is the wrong shape for this. |
Some capabilities depend on third-party approvals and platform policies that are not ours to promise. Where that is the case, the spec above says so explicitly.
Expected impact
What the industry reports
Every number below is an industry benchmark published by a third party. BeeOS has not shipped, so none of these are results we have produced.
Expected uplift on long-form, tools and gated-download sites benchmark 1
The only monetization on this site the reader actively agrees to — which is worth something beyond the CPM.
Without BeeOS
- Reader conversion
- Paywall: under 5%
- eCPM
- ₹35 display
- Reader choice
- None
- Way past without paying
- None
With BeeOS
- Reader conversion
- Opt-in: ~31%
- eCPM
- ₹140 rewarded
- Reader choice
- Always opt-in
- Way past without paying
- Mandatory
Expected difference
+3–8% on suitable content benchmark 1
Content-dependent. Short news pages have nothing worth trading fifteen seconds for — skip it there.
+3–8%
Expected uplift on suitable content types benchmark 1
Long-form, tools and gated downloads. Short news pages: close to nothing.
Multiples
Rewarded eCPM versus display eCPM benchmark 1
Opted-in, completed video is the most valuable attention on the open web.
15–30s
Typical rewarded ad length
Disclosed to the reader before they choose. No surprises.
Being straight with you: This is the most content-dependent product in Module 2, and the smallest for most publishers. If you run short news articles there is nothing to put behind a gate and you should skip it. If you run long reads, serialised content, calculators or downloadable resources, it can be meaningful — and it is the only monetization on this entire site that the reader actively agrees to, which is worth something beyond the CPM.
Works with
Fits into the stack you already run
Platforms BeeOS integrates with — not customers, partners or endorsements.
- Google AdSense
- Google Ad Manager
- AdX (via partner)
- Prebid.js
- Amazon APS
- PubMatic
- Magnite
- Index Exchange
- Sharethrough
- Sovrn
Glyphs are generic shapes, not brand logos — these are platforms we integrate with, not endorsers.
Questions
BeeReward — frequently asked
Module 2 · New Inventory Factory
The rest of the module
Module 1 makes existing slots smarter. Module 2 creates revenue that does not exist on your site today — video, push, native, engagement, rewarded formats and the third of your audience running an adblocker.
BeePlay
Video Player & Content Monetization
Display pays in paise. Video pays in rupees.
BeePush
Push Notification Monetization
Own your audience. Monetize the re-visit.
BeeNative
Native Content Widget
The space below your article is prime property. Rent it out.
BeeEngage
Engagement Widgets Suite
Longer sessions. More pageviews. First-party data. All three pay.
BeeShield
Adblock Revenue Recovery
One in three visitors pays you nothing. Recover them respectfully.
Be first in line for BeeReward
BeeReward is under active development. Early-access publishers get priority onboarding, founder-level support on WhatsApp, and locked-in launch pricing.
No spam — we write only when something real ships.